Pagani
A concentrate of technology for high-level performance.
Pagani Automobili is an Italian car manufacturer, specialized in the production of high-performance cars. The history of the house coincides with that of Horacio Pagani, an Argentine of Italian origin who in 1982 took the way back, towards Modena where the Zonda granturismo was born. Its heir, the Huayra, is the model that ferries the Modenese house to the present day.
Project
Pagani cars have always embodied the highest technology on the track and on the road and are all born from the desire to create a tailor-made suit, a natural extension of the customer. The Brand relied on Venistar to develop an omnichannel strategy able to guarantee an engaging brand experience within the Pagani Museum and support the different business models of the organization (e.g.: marketplace, e-Commerce, retail, etc.).
To achieve this challenge, Pagani Automobili has equipped itself with a solid digital technological infrastructure that sees CX Commerce eXperience as the nerve center of operations and business processes in an omnichannel perspective. The platform integrates with Retail Pro Prism, a mobile retail management platform that allows the brand to create personalized promotions and manage the sale of gadgets at fairs or event stations worldwide.