OVERVIEW

Mobile Retail is here to stay. As technologies improve, it will continue to have a greater impact on the traditional shopping journey. Omnichannel shoppers indeed are using their mobile devices to support the whole customer-shopping journey, from discovery of new products and brands through to purchase. Customers can research and explore new product features, compare prices, read reviews, find store locations, take pictures of products, scan barcodes, download digital coupons, actually buy something and then, in the long term, expect the customer support needed to establish a long-term relationship. So It is up to retailers to stay on top of changing customer behaviour and evolving technologies to increase sales both online and in their brick-and-mortar stores. The mobile industry is continuing to scale rapidly and Mobile & Digital Apps are at the centre of this evolution, because they really do revolutionise that all important consumer engagement.

BENEFITS

  • Enhance the in-store experience
  • Increase efficiency and in-store execution
  • Improve an unique Shopping Experience aligned with business goals and brand identity
  • Personalize loyalty programs and rewards, taking advantages of push notifications and of in real time custom-tailoring
  • Use the greatest flexibility and scalability complying with the mobile technology and the smart objects revolution that are penetrating the fashion and retail industry with innovative touchpoints such as mobile pos, kiosks and interactive totem, digital signage displays, beacons, Internet of Things (IoT), etc.

PRODUCTS

Branded Mobile Consumer App

L'obiettivo della App è di aiutare i brand del Fashion & Luxury ad aumentare la quota del commercio moda mediata digitalmente attraverso sistemi innovativi di advertising e profilazione. Questo apre le strade verso la proposta di servizi personalizzati, promozioni ad hoc o incentivi di acquisto di varia natura che aiutano a fidelizzare la clientela.

Branded Store Clienteling App

La App di Clienteling è uno strumento molto efficace a disposizione dello Store Manager che desidera analizzare i comportamenti d’acquisto e e i profili della clientela, al fine di identificare azioni maggiormente in linea con i desiderata del consumatore, o raccogliere e confrontare questi dati in qualsiasi momento e in mobilità così da valorizzare il capitale rappresentato dal Cliente.

Gamification

Gli utenti vogliono sempre più partecipare in prima persona alla creazione dei contenuti di cui sono gli utilizzatori finali e i Brand del Fashion & Luxury sono chiamati a tenere conto di questa necessità per costruire un dialogo dinamico con i propri fan e coinvolgerli ulteriormente nell'esperienza d'acquisto. 

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