Do you really know your Customers? The modern marketers lack the customer data to drive effective marketing campaigns. Master Data Management tools help Fashion & Luxury Brands to collect customer information, to consolidate their master data, to make it available across their divisions and to keep it updated. The Single Customer View is simply the end product of this process – a complete, unique record for every one of your clients. CMDM platform allows Fashion & Luxury Brands to achieve a uniform Single Customer View across all channels by collecting and validating customer data that can be used for several activities such as Loyalties, Upselling, Cross selling, Marketing Campaign.
Accessing quickly to Customers data has become a primary need for all Companies. Collecting, organizing, reinforcing, using and sharing purchases, claims, feedback, users profiles and more data related to customers require more than a mere database and a traditional CRM.